Why save for later
when you can spend today? These days, that seems to be the prevailing philosophy among
Americans.
A friend recently reflected about how, upon graduating college, she
was able to make ends meet on the meager $28K per year salary she earned working as an
intern at a fashion magazine. She lived in Manhattan, went out on weekends, and even found
a few bucks for a contained shopping spree every now and again.
Now, eight years and a number of promotions later, she earns more
than three times that starting salary. Yet, having adapted to a higher standard of living,
her rise in income has not substantially changed her financial stability. She laments that
she still lives paycheck to paycheck, constantly feeling broke, while her credit card
balances have soared higher than ever. She is aware that her spending is out of control,
but for now she is unwilling to compromise her lifestyle in order to firm up her financial
position.
Sound familiar?
It should. Stories like this one are quite common, not only amongst
the 20- and 30-somethings inhabiting Hoboken, but in the rest of the nation as well.
Americans are spending beyond their means, and the situation is only getting worse.
Recently, the US Commerce Department released data indicating that
the household savings rate in the US has turned negative for the first time in the 46-year
history of this statistic. For the non-financial types, this means that the average
American household actually spends more than they make! Undeniably, this is quite the
troubling stat.
Many big spenders like to blame inflation. "Things just cost
more than they used to, and this area is particularly expensive", says one Hoboken
resident, who cited some costs that were beyond her control, such as gas and dry cleaning.
True, the New York metro area is an expensive place to live. Gas
prices are up significantly. And just wait until you see those heating bills this winter.
But that answer only goes so far, as most have plenty of discretionary income left over
after covering the essentials.
So why are we spending so much? My very unscientific polling yielded
three recurring defenses as to why this behavior continues:
#1 - Commitments- Undoubtedly the toughest to control. We
live in a world full of obligation. It starts with birthday dinners and
"going-away" happy hours for departing co-workers. But the bills really start to
mount when the weddings begin. Engagement parties, showers, destination
bachelor/bachelorette parties, bridesmaid dresses, tux rentals, wedding presents and hotel
rooms - the list goes on and on. And by time the "I do"s are said and done, it
is not uncommon for the tab to run into the thousands per wedding.
# 2- Keeping up with the Joneses - As our college days grow
smaller in the proverbial rear view mirror, the financial disparities amongst friends
seemingly grow larger. This can lead to tension within social groups that was explored in
a well-known sitcom:
ROSS: I just never think of money as an issue.
RACHEL: That's 'cause you have it.
Lets face it, making sacrifices because of financial
limitations can lead to some embarrassing moments. Take a second and think about the
following situations. Would you:
Pass up dinner with friends because the restaurant is too expensive?
Wear non-name brand labels or fashions that magazines tell you are
out of style? (i.e. the pleated pants that those that care for me will no longer allow me
to wear)
Say no to that shore house, ski house, group vacation or the Hunt,
citing cash flow problems?
Use a coupon when an attractive member of the opposite sex stood
right behind you?
Live in Hoboken and drive something of lesser status than a
Volkswagen Jetta or Jeep Liberty?
Hell No! So we spend away, not necessarily because we feel we
need to, but because society and peer pressure dictate that we must.
#3a - "Because I deserve it" (the female answer)
Americans are working longer hours than ever before. And we are taught from early on to
follow that old "Work hard, play hard" mantra. So when we are not at work, we
take expensive vacations, get massages, facials and manicures, eat tons of sushi and buy
expensive, uncomfortable shoes that well wear twice. Why? Because it makes us feel
good about ourselves. And carrying this handbag makes all those long hours sitting in a
desk worth it. Yes, I deserve it! Oh, and Carrie Bradshaw said it was OK.
#3b - "Because I can" (the male answer)
Channeling Bill Clinton, most male respondents gave a similar justification for spending
as our former president gave for Lewinsky-ing. For many, they spend simply because they
have the ability to do so. However, we should not confuse the ability with the
means. Just because we spend $100 on a round of mind-erasers, $200 on dinner to
impress a girl, and $300 on a pair of U2 tickets doesnt truly mean that we can afford
to do so. Instead, it simply means that in the buy-now, pay-later world of credit, we
can.
Indeed we are all guilty some extent. While I admit my unrefined
palate can barely tell the difference between Boones Farm Apple Blossom and Dom
Perignon, I have more than once been part of the group ordering $200 bottles of cabernet.
Complicating the situation is the notion that being in debt is OK.
"It is the American way", says one respondent. If so, then allow me to suggest
that this is the one instance when you should choose to be Anti-American.
Of course, some debt is better than others. Investments in yourself
or appreciable assets (things that grow in value over time) are generally considered to be
wise expenditures. So its acceptable to consider payables such as student loans and
mortgages to be "good debt". And no, charging a "Day of Beauty" to
your credit card does not fall within the boundaries of "investing in yourself".
So, what is our end game? When will we stop spending and start
saving?
Many live under the assumption that brighter days are ahead,
believing that as our incomes grow, our paychecks will catch up with our lifestyles.
However, as our heroine will tell you, frequently that annual raise simply provides
further justification to spend. And for most, growing older usually means new and larger
financial obligations spouses, children, homes, education.
So I encourage you to take a look at your financial situation and
aggressively act to rid yourself of debt. Undeniably, there is no better time than the
present to get your financial house in order and start building a base for the future.
Small sacrifices today can lead to great comforts in the future.
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-Make a spending plan and stick to it. This doesnt need to be
complex. It can be as simple as giving yourself a spending limit for the month (say, for
example, 75% of your paycheck after monthly expenses). Once you hit that limit, all
discretionary spending stops. Put off the shopping trip until next month.
-Simplify your finances by using only one credit card, and find one
that offers the most useful reward (cash back, miles, discounts) for your needs. Shop
around and be mindful of annual fees and interest rates.
-Survey all your bills and pay off higher priced debt first. For
example, pay only the minimum on your student loans, which typically carry the lowest
interest rates, and devote all excess cash to the pay down of credit cards with higher
rates.
-Charge only that which you can pay off at the end of the billing
period.
-As you pay off your other credit cards, hide them or cut them up,
but dont cancel them. Canceling credit cards can actually negatively affect your
credit score. It is better to maintain, but not use the credit that has been extended to
you.
-Consolidate student loans. (if you dont know what this means,
google "student loan consolidation"). This can lower payments in the near term
and give you some added financial flexibility. Shop around for the best deal.