Knife List Fairbairn
When it comes to building a successful web business, developing a list of subscribers, or email opt in list, is an important part of the equation. Having a list of customers who know you and trust you is worth a whole lot more than some casual visitors to your web site.
These are the 5 key components required to build a quality list of subscribers.
1. A Professional Autoresponder
One of the most important parts of the puzzle is choosing an autoresponder. Although they do a lot more, generally speaking, an autoresponder manages your list. It will send out emails when people subscribe to you list, and then follow up emails at pre determined times.
There are some free products available, but if you are serious about building a business, you should subscribe to one of the professional autoresponders like Aweber or GetResponse.
2. High Converting Landing Page
When visitors first come to your web site, their first impressions will have a big impact on your success. This is where you convert visitors to subscribers. There are no second chances here. If what they see is well laid out, and pleasing to the eye, they are more likely to give you their email address. You need to have a strong offer in the form of a report, eBook, video, graphics or software.
3. Ability to Split Test
You will never be able to predict how well your landing page will convert. It is important to have the ability to test different parts of your page. You may want to change the heading, or opt in form, and be able to compare which one works best.
4. Follow Up Emails
To develop trust and a relationship with your subscribers, it is essential that you have a series of follow up emails. These should be in your autoresponder with pre-scheduled days for delivery. The follow-ups can include free reports, free articles, or helpful information.
5. Build a Strong Relationship
You want your subscribers to become familiar with you, so every email sent should work towards strengthening your name and brand. Any product that you recommend to your subscribers should be carefully reviewed. This will enable you to stand behind it and answer any questions that may arise.
Next, discover the insider secrets to building highly responsive email lists faster than you ever thought possible. CLICK HERE and grab your FREE copy of my eBook, "Top Notch Email Marketing".
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