Knife Sheath Price
1. First thing to do is to increase the perceived value of your coaching programs. There are so many ways to do this. Start by offering them at higher prices when you launch them. People these days associate higher priced products with quality or supremacy. It will also help if you load up your website and blog with tons of positive feedback and jaw-dropping testimonials from your most satisfied customers. Don't forget to communicate the major selling points and benefits that your coaching programs can offer each time you write your marketing messages. These can surely help in influencing the buying decisions of your prospects.
2. Offer money back guarantee. Show your prospects that you're very confident that they'll be satisfied with your coaching programs by simply eliminating the risk that comes with their purchase.
3. Thrown in more products and services. Your buyers will surely not feel bad about spending more money on your coaching programs if you offer them with additional products or services. What you can do is bundle up your offerings with teleseminars or consulting services. You can also offer free ebooks, audio products, special newsletters, and access to your member-only website.
4. Do it subtly. Don't be too excited to charge too much. Buyers these days are very smart and they can easily figure out if you're just after their money. If it's your first time to increase your prices, make sure that you charge just 3%-10% more. Charging more than that will most likely to scare your clients away. Test the waters first. If you were able to pull off the first price increase nicely, you can do it again after 3-6 months.
5. Do your homework. You cannot just decide to increase your prices. If you don't want to lose your customer base, you need to really think this through and you have to weigh all the possible consequences. I suggest that you ask the opinions of experts or those people who were successful in both increasing their prices and in keeping their current customers at the same time. Then, carefully plan the steps that you're going to take. Ensure that they're all well calibrated and that they'll take you closer to success.
6. Get endorsements. Get those people who hold celebrity status in your chosen niche and see if they can endorse your coaching programs. If this is not possible, I suggest that you contact your most satisfied customers and your colleagues who really believe in your offering. Encourage them to leave their testimonials or product reviews on your website, blog, and if possible, on relevant forums that are frequented by your target market.
By the way, do you want to increase your coaching fees by 10 - 25 times and decrease the time you spend with clients - all while getting great results for your clients?
If so, download my brand new ebook "How to Charge Premium Prices For Your High Level Coaching": Coaching Program Secrets
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