Outstanding Condition
Pepco Holdings, Inc. Announces Debt Tender Offers
WASHINGTON----Pepco Holdings, Inc. announced today that it has commenced cash tender offers to purchase up to $950 million of its outstanding senior notes. The terms and conditions of the tender offers are described in the Offer to Purchase dated June 21, 2010.
In the field of communications and psychotherapy, Neuro-Linguistic Programming (NLP) has become widely recognized as a science that has helped millions overcome their self-perceived problems. It has likewise become a method of making people learn-- within a few hours-- what others have assimilated over a lifetime. By simply using an approach or system called modeling.
Modeling in NLP is the process of using the behaviors, language, strategies and beliefs of another in order to "build a model of what they do..." The model is then transformed into a pattern which others can learn from. When doing modeling, you must shut out your personal beliefs and acquire the structure of physiology, language, strategies, and beliefs of the person being modeled.
This is not to be confused with copying-- which is the shallow and mindless aping of what another person does.
In web copywriting, the fastest way to become an outstanding copywriter is model excellent sales copy. Find one which has impressed you. Your best candidate is one which you have already bought from. The mere fact that you have made a purchase from it should be enough reason that it qualifies as containing notable sales copy in your eyes.
Start by making a personal analysis. What was it that made you buy from it? Was it the graphics? Was it the layout? Or-- was it the textual copy? In the context of our current agenda, we are looking foremost at words that made you bring out your credit card. And succumb to its call to action-- and make a purchase.
Your subsequent course of action is to make a copy of the sales text. You may "cut and paste" the text from your web browser for pasting into your word processor, and subsequent printing to generate a hard copy. But your final aim will be to manually re-write the whole thing.
Write it out in you own handwriting-- copy the text from your printed copy. As you do so, work towards internalizing the message. With each word, try to place yourself in the mental frame of the writer. Why does he say things the way he does? Why does he choose certain words over others? How does he build up emotion in you? How does he "package" his message? How does he integrate appeal with his words? And finally, how does he bring you into submission-- to buy?
When done, repeat the re-writing process. Do this at least two or three times within one day. After several days, re-write it again to see how much easier the re-writing process now becomes. Feel the words flow from your pen-- as you come close to making them your own.
This method is one that is espoused by online authorities like renowned copywriter and author Ted Nicholas; who has used this system personally.
About the Author:
Raffy Chan is an architect, consultant, entrepreneur, writer and internet marketing enthusiast; based in California.
Get assistance with your Keyword Research to know your "golden nugget" keywords...
Download his free ten-page PDF eTutorial on Market Samurai in Twenty Minutes: A Beginner's Guide to Keyword Research in Four Easy Steps from-- http://www.marketsamuraiforfree.com
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