Incident reports
The following incidents were reported by the Kinston Department of Public Safety and the Lenoir County Sheriff's Office: On June 9, a man on Wilson Avenue, Kinston, reported someone broke into his vehicle and stole a CD player. The player is...

Digital printing is any form of printing using inkjet or laser printing to create colourful and professional designs. With old fashioned lithograph or letterpress printing a plate was required and therefore typically long print runs were the way to achieve cost effectiveness. With digital printing a computer sprays ink onto a surface, so it is not unrealistic to make every piece of poster or display unique. This throws up the appealing prospect of being able to really target your business marketing to a site or potential customer.

Few business owners optimise the opportunity available to them to promote their business at every turn. While you may not wish to plaster every surface around you with materials promoting your business it is worth taking a moment to consider the opportunities that you do have. Digital printing covers such areas as vehicle livery signage, posters and display artwork, pull up and pop up banners and display stands.

Many self employed people drive the car that they use for work socially as well as for their business. In such cases it may not be appealing to cover your car in signage. However, you may be missing an important marketing opportunity as your vehicle will be seen by hundreds of people each day.

One alternative to a huge design is having your website discreetly put on the back of your car. Done well, in a good colour to match your car, this can look quite smart. The key is to have a domain name that means something to the observer. Using a domain containing 'smithandjones' means very little and is unlikely to attract many visitors to your site. However, one containing 'eyecatchingprinting' might get a potential buyer thinking. You may need to invest in a new domain name but there are many good domains for a project like this still available. A domain name backed by a WordPress site will cost you less than £10 and half an hour's work, but it may pay dividends in attracting new customers to your business. It is a fact that most business people feel positive about a company when they see marketing done well.

Posters and display artwork are another area which can pay dividends. Think about your customers and where they are likely to go. There are businesses ranging from takeaways to hotels and garages to florists who will allow you to put up marketing material. Perhaps you can offer some sort of reciprocal arrangement. The versatility of digital printing throws up the intriguing prospect of tailoring your message to your audience exactly.

Pull up and pop up displays and display stands generally are another excellent way of putting your business across as a substantial and professional operator. Here you need to think creatively and play with a few ideas. Would a local golf club allow you to put up a display of your product for a day in return for sponsorship or a donation to a charity? Could you put together a special offer backed by a professional presentation that a local garage would be delighted to host for a weekend? What other businesses are around who would happily partner up with someone who showed they did things well?

These ideas relate to reaching out beyond your existing shop. It is amazing how few businesses fail to take the opportunity to promote themselves using their own premises. Many have key locations with excellent visibility, yet they fail to take full advantage of it. Promoting a business using digital printing does not have to be overly colourful or garish. It can actually be very classy and changed to reflect the year's fashionable colours and design hallmarks very easily. Some businesses entire marketing strategy is based around making this sort of impact in their community.

We have discussed just a few ideas in this article. I hope that it has piqued your interest and provoked you to consider ways in which you can harness the power and cost-effectiveness of digital print to energise your business marketing strategy.

Emma Coakes is a freelance writer working with Evans Graphics, a provider of digital printing services in the UK. Evans Graphics' services include vehicle livery signage, poster printing, display artwork, pull up displays, pop ups and display stands. They can serve customers anywhere in the UK.

US Auctions Australian Auctions Austrian Auctions Belgian Auctions Canadian Auctions French Auctions German Auctions Indian Auctions Irish Auctions Italian Auctions Dutch Auctions Polish Auctions Spanish Auctions Swiss Auctions UK Auctions

Best Match Time: ending soonest Time: newly listed Price: lowest first Price: highest first Price + Shipping: lowest first Price + Shipping: highest first

No items matching your keywords were found.